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Singapore
has emerged as having the most positive brand value among 16 Asian
cities, according to a location branding survey by PublicAffairsAsia and
Ogilvy Public Relations.
With a score of 9.7 out of 10, Singapore beat out rivals Tokyo, Hong Kong, Bangkok, Shanghai and Seoul.
According
to the survey criteria, a city’s positive brand is mainly attributed to
infrastructure, transport, economic growth, culture, environment,
political stability, low crime, healthcare and sanitation.
Singapore
was recognised for its low-tax, political stability, clean and safe
environment, as well as its growing arts, leisure and gaming scene.
However the city was poorly rated in terms of press freedom and small-c conservatism.
Meanwhile, Hong Kong and Sydney are tied in second place with a score of 9.5.
“We
can see from the analysis that the strongest city brands in Asia
Pacific – Singapore, Hong Kong and Sydney – are the cities whose
reputations are comparatively long-standing,” said Steve Dahllof, Chief
Executive Officer of Ogilvy Public Relations, Asia Pacific.
“With
11 of the 16 rated cities receiving a very good rating from less than a
third of respondents, many cities across the region still have their
work cut out for them when it comes to defining their brand image.”
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