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Frasers Centrepoint’s hostpitality arm Frasers Hospitality on Monday (26 October) announced it will be introducing its serviced residence brand Modena by Fraser to Thailand with the opening of Modena by Fraser Bangkok next year.
The 239-unit serviced residence development joins the group’s 163-unit Gold-Standard Fraser Suites Sukhumvit serviced residence in its Frasers Hospitality’s portfolio in Thailand.
Choe Peng Sum, chief executive officer of Frasers Hospitality, said: “Thailand is an ideal market for the introduction of our Modena by Fraser brand, which has been refreshed to appeal to socially conscious Millennials who seek form and function.
“Modena by Fraser has previously proven to be successful as an affordable, stylish and aspirational serviced residence offering in China and as we develop this brand further with an emphasis on eco-friendliness and sustainability, travellers to Bangkok will benefit from the rejuvenation of this brand, which advocates a green approach to modern serviced residence living.”
The Modena by Fraser brand first made its debut in China with the opening of Modena by Fraser Heping Tianjin in 2010, and has since saw the launch of four more Modena by Fraser properties – Modena by Fraser Putuo Shanghai, Modena by Fraser Jinjhu Suzhou, Modena by Fraser Wuxi and Modena by Fraser Zhuankou Wuhan.
“The growth of Modena by Fraser is in line with our overall strategy to achieve 30,000 residence units over the next four years and together with our other brand offerings – Frasers serviced residences, Capri by Fraser hotel residences and Malmaison and Hotel du Vin lifestyle boutique hotels – it allows us to cater to a wider spectrum of travellers in each market,” he said.
Nikki De Guzman, Editor at CommercialGuru, edited this story. To contact her about this or other stories email nikki@propertyguru.com.sg
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