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Frasers Property Singapore said on Tuesday (14 Aug) that it intends to launch an exclusive digital F&B concierge service during the fourth quarter of 2018 for its mall tenants and their clients.
Dubbed Makan Master, this app is part of the company’s “Go-digital Programme” and will be rolled out through a tie-up with DBS Bank, which was recently named the “World’s Best Digital Bank” by Euromoney for the second time in three years.
Through this application, customers can book a table at a restaurant within Frasers’ malls, pre-order dishes for dine-in or take-out, and pay for meals instantly at the table. Clients can pay using DBS PayLah! as well as any DBS/POSB credit or debit card.
“Makan Master provides a convenient and flexible dining experience for our customers, without sacrificing our quality of food and service,” said Philip Pang, CEO of Fei Siong Group, which operates the Malaysia Chiak food outlet.
“As a busy F&B outlet, we welcome the pay-at-table feature, which will help us cope better with manpower challenges especially during peak periods. The optimised order management system will also make daily operations for our non-dine in customers easier and customers will be able to make purchases on the go.”
Moreover, restaurant clients will be able to soon use DBS rewards to reduce the cost of their meal orders via Makan Master. Customers will also get DBS Points, Cashback or POSB Daily $ on select DBS/POSB cards, while Frasers points will be given out for each transaction.
Aside from Makan Master, other features will be launched under Frasers’ Go-digital Programme. Mall tenants and their clients can look forward to more convenient cashless transactions, along with a wide array of digital solutions set to be implemented progressively.
“Digital technology is a powerful enabler of our goal to improve customer experience at our properties. We understand the changing needs of our customers, and services like Makan Master aim to deliver seamless and convenient solutions for them. With the support of partners like DBS Bank, we will be able to drive better customer experiences across our assets,” said Low Chee Wah, Senior Executive Vice President and Head of Retail and Commercial Division at Frasers Property Singapore.
Makan Master, which is available to download via the Frasers Rewards application, is powered by Eunoia, a Singapore F&B industry digital enabler.
Romesh Navaratnarajah, Senior Editor at PropertyGuru, edited this story. To contact him about this or other stories, email romesh@propertyguru.com.sg
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