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The website is built around three tools: Destination Insights, Hotel Insights and Travel Analytics Centre. This is believed to provide “valuable insights into people’s travel aspirations” as the city state prepares to slowly open up its borders again.
The Singapore Tourism Board (STB) and Minister for National Development Desmond Lee expressed hope that the newly launched Travel Insights with Google will help the travel industry recover, reported Singapore Business Review.
A website that can be used by industries to better understand travel demand, Travel Insights with Google is built around three tools. Among them is the Destination Insights tool which offers information on the main source of demand for a destination, aiding businesses in mapping out possible resumption of travel on certain routes.
The Hotel Insights tool, on the other hand, helps small and medium businesses better understand demand for hotel bookings, while the Travel Analytics Centre allows organizations to combine data from their own Google account with the broader Google demand data and insights.
In welcoming Travel Insights with Google, Lee noted that travel continues to be an essential industry for the city-state.
“As we look towards reopening our borders safely, we hope that Google’s Destination Insights will provide valuable insights into people’s travel aspirations to facilitate data-driven decisions as we work together to welcome the world to our shores again,” he said as quoted by Singapore Business Review.
Lynette Pang, Assistant Chief Executive at STB, is heartened that industry players such as Google came up with solutions to support the tourism sector.
“We hope that this will empower more data-driven business decisions and fuel innovation, so as to enable businesses to reimagine their offerings and emerge stronger,” noted Pang.
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