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CapitaLand has unveiled plans to launch an ecommerce platform eCapitaMall as well as an online food ordering platform Capita3Eats to “drive sales for retailers during Phase 1 safe reopening and beyond”.
eCapitaMall features the merchandise of retailers, majority of whom operate in CapitaLand’s malls in Singapore.
In a release, CapitaLand noted that shoppers can browse online before buying in-store or browse in-store before buying online. They can also choose between home delivery or in-store collection.
As the first mall-operated food ordering platform in Singapore, Capita3Eats enables customers to fulfil their food orders in three ways – takeaway, delivery or dine-in.
From 1 June, both platforms will be accessible via CapitaLand’s CapitaStar app as well as the mall websites.
CapitaStar members can earn instant STAR$® for each transaction made in both platforms. They will also enjoy the added flexibility of paying online using eCapitaVoucher from the third quarter of 2020.
“The circuit breaker has brought to the fore the importance of an omnichannel, 24/7 strategy for Singapore’s retailers,” said Chris Chong, Managing Director of Retail at CapitaLand Singapore.
“As the operator of Singapore’s largest mall network, we want to help our retailers reach out to more consumers and online business opportunities by leveraging the strong brand awareness of CapitaLand and the digital capabilities we have built up over the years. Retailers on our eCapitaMall and Capita3Eats platforms will get a leg up in the digital space by tapping the more than one million CapitaStar members in Singapore and marketing reach through our physical network. Shoppers also stand to benefit from the additional opportunities to earn and spend STAR$® in-store and online.”
He added that CapitaLand’s vision in the long term is to leverage the company’s “extensive network to become an ecosystem provider, offering value-added services that support the needs of our retail partners holistically, both offline and online”.
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