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The RetailerLink allows retailers to upload their product and service offerings on the app, while the ShopperLink app allows shoppers to view products and services prior to visiting shops. Image: HDB
The Housing and Development Board (HDB) has launched two new mobile applications to help heartland retailers go digital as well as enhance retail experience for residents.
To be trialled at HDB’s first new-generation Neighbourhood Centre, Oasis Terraces, “the RetailerLink app will be made available to HDB retailers so that they can adopt digital technology and start on their digitalisation journey, while the ShopperLink app will be available for shoppers to browse the offerings at the heartland shops virtually,” said HDB on Sunday (31 January).
The move to launch the two apps was made in response to feedback from heartland retailers in 2019, it explained.
The RetailerLink allows retailers to upload their product and service offerings on the app, while a chat messaging function enables them to directly engage with customers.
HDB revealed that it will progressively add new functionalities to the app to support retailers’ business needs.
“This includes a full suite of e-services to help retailers manage the lease and tenancy of their shops, book event space to supplement their physical retail space, and access reports on sales data to track their business revenue.”
The ShopperLink app, on the other hand, allows shoppers to view products and services prior to visiting shops as well as find out about promotions and event at the HDB malls.
“A rewards programme, tailored to the preferences of shoppers, will also be offered. For example, rewards could be exchanged for parking credits, gift redemptions or special deals by retailers,” said HDB, adding that the app can be downloaded for free.
Oasis Terraces houses 104 shops, of which 9 in 10 are using the RetailerLink to showcase their products and services.
“We invite retailers and shoppers to share their feedback with us, to help us in refining the apps for better user experience subsequently,” said HDB.
The two apps will be progressively rolled out to other new-generation Neighbourhood Centres, such as Buangkok Square and Canberra Plaza, as well as other HDB malls later in the year.
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