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CapitaLand has formed a strategic alliance with China UnionPay to enhance the group’s CapitaStar programme with cashless payment capabilities.
Forged at the IE Singapore – CapitaLand Tech & Innovation Summit in Beijing, the alliance is expected to benefit CapitaStar’s four million members in China. CapitaStar is CapitaLand’s cardless rewards programme.
CapitaLand president and group CEO Lim Ming Yan noted that the alliance enhances the group’s effort in augmenting its “customers’ live, work and play experiences by allowing them to interact with us both offline and online (O&O)”.
“This paves the way for us to simplify and digitise the way customers transact with us, not just for our customers in China but also those in Singapore and beyond.”
Aside from the alliance, the group also sealed technology collaborations at the summit with leading Chinese players, such as Han Hai Holdings and Megvii, to launch a China-focused venture fund as well as roll out facial recognition technology at CapitaLand malls and offices in China and Singapore.
It also entered a tripartite partnership with IE Singapore and UrWork to set up innovation centres within China to incubate Singapore startups.
“We are pleased to forge many valuable partnerships today,” said Lucas Loh, CEO of CapitaLand China and Co-ordinating CEO for China at CapitaLand.
“This will boost our efforts to leverage technology to enhance our real estate portfolio. From our strategic alliance with China UnionPay to integrate cashless payment with CapitaStar, to the setting up of our C31 Ventures fund in China – these are steps towards deepening CapitaLand’s capabilities by tapping into the latest emerging technologies and trends, to create better experiences for our customers,” he added.
This article was edited by Keshia Faculin.
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