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Mr Jason Leow, CEO of CapitaLand Mall Asia (left) and Mr Alexis Lanternier, CEO of Lazada Singapore at the signing ceremony to launch a CapitaLand online mall on Lazada.SG by the end of 2017. (Photo: CapitaLand)
In view of its omni-channel strategy, CapitaLand forged alliances with two leading e-commerce players – Alibaba Group and Lazada Group.
CapitaLand has agreed to manage Alibaba Shanghai Center, the e-commerce company’s new Shanghai headquarters comprising a retail podium and four office towers.
The contract will see CapitaLand overseeing the pre-opening and management of the shopping podium as well as one of the four office towers at the Alibaba Shanghai Center, which has a total gross floor area (GFA), excluding car park, of around 80,000 sq m.
In Singapore, CapitaLand agreed to launch an exclusive online mall on Lazada Singapore, which is part of Lazada Group, the biggest e-commerce platform in Southeast Asia.
In a release, the real estate giant noted that the shop-in-shop on Lazada.SG will position it as “Singapore’s first omni-channel retail landlord that connects retailers to shoppers both offline and online”.
“The key to unlocking the next stage of growth lies in blending physical and digital channels to create a seamless O&O experience that is sought after by consumers,” said Lim Ming Yan, president and group chief executive officer of CapitaLand.
As a start, CapitaLand revealed that it will roll out two unmanned click-and-collect lounges at Bugis+ and Plaza Singapura for shoppers to collect and return their parcels.
To enhance the overall shopping experience, the lounges will also have fitting rooms and a product-testing bench, it said.
Both Lazada and CapitaLand will “allocate resources to onboard retailers and promote the platform to shoppers, with the intention of rapidly scaling up the initiative in the next two years”.
This article was edited by Denise Djong.
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